Will Coolhunting Blogs Challenge The Trend Firms?
Yesterday, I noticed two new 'blogs' that have been created to track 'cool' trends. One is Campus Vibe Trendspotter by CNN and the other is Catwalk City. Both are coolhunter style fashion blogs with on-the-street photos of fashion trends
Yesterday, I noticed two new ‘blogs' that have been created to track ‘cool' trends. One is Campus Vibe Trendspotter by CNN and the other is Catwalk City. Both are coolhunter style fashion blogs with on-the-street photos of fashion trends.Campus Vibe Trendspotter is a ‘blog' featuring student views on style and fashion from college students across the United States. It's written by budding student journalist that CNN have picked – they seem to collaborate on stories and send in photos on themes. The blog is more of a newsletter though: released once a week or so. Catwalk City is a daily photohunt on the streets of London. They find someone cool and they snap 'em and you get to hear where they got their kit from.
The thing with these blogs is that they're not really blogs at all. Both sites lack some basic blog fundamentals – there's no categorization of content, no comments to allow conversation, no trackback, no RSS, little personality. CNN's Trendspotter site is a regular column newspaper written by young folk branded as a blog. Catwalk City could be so much more: why doesn't it even use Flickr to host its images (in fact: why don't they just use Flickr to run their blog from??)?