In Brief

Today's WSJ features an interview with Silvia Lagnado, the Global Brand Director of Dove. When asked about the aberration from using real models in ads, she said, The change was...

Today’s WSJ features an interview with Silvia Lagnado, the Global Brand Director of Dove. When asked about the aberration from using real models in ads, she said,

"The change was sparked by the historical passion of the brand, which got lost through the years. …We found that only 2% of women around the world are comfortable describing themselves as beautiful."

She also mentioned that the campaign was well-recieved in the global markets as well. As a brand manager, she expressed her thoughts on experimenting in non-traditional modes of advertising and "holisitc" advertising.

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