Youth Survey From Phatgnat

Youth Survey From Phatgnat
Advertising
Guy Brighton
  • 10 october 2005

Youth marketing agency Phatgnat has released the results of his global youth survey with some surprising results: DK found that only 5% of young people (11 to 25 year olds) were influenced by celebrity endorsements – few cared which brand someone like Kate Moss was representing.

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