1) Brands that influence culture sell more; culture is the new catalyst for growth.

2) A brand with no point of view has no point; full-flavor branding is in, vanilla is out.

3) Today's consumer is leading from the front; this is the smartest generation to have ever walked the planet.

4) Customize wherever and whenever you can; customization is tomorrow's killer whale.

5) Forget the transaction, just give me an experience; the mandate is simple: Wow them every day, every way.

6) Deliver clarity at point of purchase; be obsessive about presentation.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in