10 New Rules of Branding

10 New Rules of Branding
Advertising
Henry Lambert
  • 15 november 2005

1) Brands that influence culture sell more; culture is the new catalyst for growth.

2) A brand with no point of view has no point; full-flavor branding is in, vanilla is out.

3) Today’s consumer is leading from the front; this is the smartest generation to have ever walked the planet.

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