1% For The Planet is an alliance of businesses committed to leveraging their resources to create a healthier planet. Members recognize their responsibility to and dependence on a healthy environment...

"1% For The Planet is an alliance of businesses committed to leveraging their resources to create a healthier planet. Members recognize their responsibility to and dependence on a healthy environment and donate at least 1% of their annual net revenues to environmental organizations worldwide. The alliance aims to prove that taking environmental responsibility is good for business."

Formed in 2001 by Yvon Chouinard, of wilderness outfitter Patagonia, and Craig Mathews, of fishing outfitter Blue Ribbon Flies, 1% For The Planet has attracted more than 130 member organizations. 1% FTP is a non-profit organization that supports a number of environmental concerns worldwide. It also serves as a way for like minded businesses to network and act collectively to make change and be more responsible in caring for the planet.

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