Adidas Vs. Puma – The Book

Adidas Vs. Puma – The Book
Innovation

In her new book, Barbara Smit probes the history and rivalry between Adidas and Puma, two corporations with global operations. Since both companies were established in a small town by...

Guy Brighton
  • 10 november 2005

In her new book, Barbara Smit probes the history and rivalry between Adidas and Puma, two corporations with global operations. Since both companies were established in a small town by two brothers who had fallen out, the result is simultaneously an exciting family chronicle which begins against the backdrop of the Second World War and allows every important sports event to the present day to pass in review. (In German)

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