Asian Women Portrayed In Marketing

Asian Women Portrayed In Marketing
Advertising
Guy Brighton
  • 14 november 2005

A study conducted by Research International interviewed 80 “regular” Asian women and 15 experts about their thoughts on the portrayal of women in advertisements. The survey was conducted in Bombay, Shanghai, Bangkok and Singapore — all major cities. The results indicated that the interviewed women expressed disappointment over the continued portrayal of women in traditional, cliched roles in advertisments. On her blog, Jinal Shal reacts to the survey results with some stimulating thoughts.

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