In a possible world first, Audi has launched its own TV channel in the UK. The move comes as companies try to shift their marketing budget away from traditional media,...

In a possible world first, Audi has launched its own TV channel in the UK. The move comes as companies try to shift their marketing budget away from traditional media, and in particular the 30 second TV spot.  With the arrival of PVRs, such as Tivo and Sky+, and the threat that the Internet has on TV programme distribution, people are increasingly time-shifting their favourite  programmes and skipping through ads.

Audi and their global ad agency, BBH, have made a concerted effort to diversify away from traditional media and launch their very own branded content.

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