BF2005.com & Print Advertising

BF2005.com & Print Advertising
technology

Here's another example of the democratization of information and how consumers are taking control - whether business (and the media) likes it or not. In the US, Black Friday is...

Guy Brighton
  • 18 november 2005

Here’s another example of the democratization of information and how consumers are taking control – whether business (and the media) likes it or not. In the US, Black Friday is a shopathon that happens the day after Thanksgiving (next week). Retailers plaster newspapers with ads showing their Black Friday special deals and discounts. It’s a bonanza for the stores – and its a bonanza for the newspapers… but for how long?

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