Bluecasting & Interactive Advertising
Recently there’s been a growth in high profile outdoor advertising campaigns using interactive ‘data dispenser’ posters in bus stops, tube stations and other high-traffic areas, including campaigns offering ringtones or video clips, via bluetooth or infrared forColdplay, Gorillaz and Range Rover. Utilising technology offered by companies like Hypertag, Maiden Outdoor and Filter Worldwide, this marks a significant shift as major agencies begin to understand the value of mobile content. The Coldplay campaign apparently had a take-up of about 15% out of 87,000 bluetooth enabled handsets detected.
Now Track More Ideas
- Waymo’s Self-Driving Ridehail Pilot Offers Customers 24/7 Service
- Google Parent Company’s Drone Service Will Offer Customers Free Grocery Delivery
- Uber Eats’ ‘Specials’ Lets Restaurants Trade Discounted Combos For Promoted Placement
- Audi Sport Club Offers Members Online Portal, Exclusive Event Access And More