Bank Of America is running a promotion that encourages customers to both use their debit card and their savings account. Called ‘Keep The Change', when a customer uses their debit card, the bank will round UP the charge to the nearest dollar. The difference between the price of the good and the charge will be put into your savings account – and then BOA will match that amount penny for penny. The promotion runs for three months.

Rm116 Review

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in