Canadian cigarette packages are now on display at the Museum of Modern Art in New York. Designed by Vancouver designer (and close friend of IBC) Rayburn Marasigan, the packages show gruesome images of tobacco-damaged gums, lungs and hearts as part of a Health Canada campaign to reduce smoking. As a result, studies show teen smoking rates at an all-time low. Who knew it was also considered fine art?

Full story via Yahoo News.

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