The British Royal Legion's annual charity drive to raise funds for its work went mobile this year. Digital versions of the red poppies the charity uses each year around Memorial Day could be downloaded to mobile telephones.

Mobile users could text the word POPPY to 85099 to receive a virtual poppy on their cell phone. Each text costs £1.50. ($2.60).

The poppies' move into cyberspace is a bid to get younger Britons aware of the sacrifices made by those who fell in battle, the Royal British Legion charity said. “This is the first time ,” a spokesman said. “The poppy is about remembering those who did not come back.”

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