CoolBrands UK 2005 – Backslap Party?

CoolBrands UK 2005 – Backslap Party?
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We picked up a copy of CoolBrands 2005 at London Gatwick airport yesterday – wrapped with our copy of Dazed Confused (crafty way to get some instant cred, no?). The...

Piers Fawkes, PSFK
  • 7 november 2005

My other issue is that there is no transparency about the brands
selection and the brands the judges work at or for. Hmm, telecom
company O2 is in there – and O2’s Head of PR is on the judging panel
too. Oh and the Times is in the book, and two of the judges work at the
Times. Oh – and this is the same for Proud Galleries and Diesel. And
some of the brands feature very heavily in the ads in the magazines
that some of the other editors work for. And didn’t the Naked agency
once produce work on Orange? Should we look at the client list of all
the judges from ad agencies?

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