We picked up a copy of CoolBrands 2005 at London Gatwick airport yesterday – wrapped with our copy of Dazed Confused (crafty way to get some instant cred, no?). The...

My other issue is that there is no transparency about the brands selection and the brands the judges work at or for. Hmm, telecom company O2 is in there – and O2’s Head of PR is on the judging panel too. Oh and the Times is in the book, and two of the judges work at the Times. Oh – and this is the same for Proud Galleries and Diesel. And some of the brands feature very heavily in the ads in the magazines that some of the other editors work for. And didn’t the Naked agency once produce work on Orange? Should we look at the client list of all the judges from ad agencies?

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in