Published in April of 2002 Cradle To Cradle, by architect William McDonough and chemist Michael Braungart, is being taught on campuses around the world and is changing the way designers,...

Published in April of 2002 "Cradle To Cradle", by architect William McDonough and chemist Michael Braungart, is being taught on campuses around the world and is changing the way designers, architects, civil planners and just about everyone else concerned with the planet are looking at things. The old "cradle to grave" paradigm is being challenged and called out by the co-authors in this 208 page, waterproof, recyclable, treeless book.

McDonough was recently a key note speaker at the San Francisco Green Festival and has been on a busy speaking schedule everywhere else the enviro-conscious gather. The idea is that the current reduce, recycle, reuse concept of downcycling isn’t enough. Lowering our impact needs to turn into eliminating our impact. How? You might ask. Largely by considering the entire life cycle of a product. How eco-friendly can a recycled item be if the process of recycling it requires the use of polluting fossil fuels or leaves behind dangerous chemical waste?

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