Diesel is celebrating the 50th birthday of its president founder Renzo Rosso with a book called Fifty: "a book that sums up and displays the unique Diesel attitude and lifestyle reflected in its collections, its business approach and its creativity applied to virtually anything, from communication to interior design."

The Book includes chapters on key moments in Diesel’s history, the brand’s communication and retail approach and Diesel’s views of the future.

Fifty On Amazon

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