Bollywood as an industry is very ritualistic and superstitious. Directors and Producers consult astrologers, planetary charts and pundits in deciding everything about their movies from the name and spelling of...

Bollywood as an industry is very ritualistic and superstitious. Directors and Producers consult astrologers, planetary charts and pundits in deciding everything about their movies from the name and spelling of the movie to the exact date and time the first scene should be shot.

This week, Indians all over will be celebrating Diwali and will welcome the releases of atleast six new movies this Friday alone. Undoubtedly, movies that release during Diwali time invite higher expectations and Bollywood isn't the only one profiting this festival season!

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)