10,000 people participating in the ‘Fastest Fingers’ competitions held at shopping malls across Dubai. Visitors to a special Etisalat stand at the selected malls had to type in a message shown on a plasma screen and send as SMS to a particular number. The person to send the fastest message without mistakes won five scratch cards worth AED 150 from Etisalat. There were 90 winners a day from all the malls. Strategiy Report

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