Back in September I wrote about how Google's determination to spit out an endless kaleidoscope of product concepts ignored the basic need to build brands that connect with consumers at...

Back in September I wrote about how Google’s determination to spit out an endless kaleidoscope of product concepts ignored the basic need to build brands that connect with consumers at an emotional level. Today, I feel that their continual delivery of products that are in ‘Beta’ – and buggy – damages the little emotional attachment users have with brands.

Last week Google launched a free online stat package called Google Analytics – it sounds like a great idea especially with the billions of bloggers keen to check their site traffic in more detail. The problem is, it doesn’t work. 5 days after we joined, Google still hasn’t gathered our data from spidering PSFK. In fact, we hear that Google has had to stop taking applications for the package because the system can’t handle it.

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