Interview With Mark Kaplan, US Mobile Marketer
Can you give me an example of some proprietary products?
We recently worked out how to encode the multimedia chips (or flash cards) you use in phones (and your camera). We can play DVDs from them – and those films can be played from any type of media player. The cards come as plug and play – and even have their own inter active menus. This would be idea for TV shows on the phone.
We also create things like Mobile Enabled Banners. You put your cell phone number in the banner on a website to respond to an offer and just click go. Most systems need the user to guess the model of their phone and provide a whole load of info – we don’t need to gather that info from the user.