Mark Kaplan is one of leading mobile marketers in the US, recently giving the keynote speech CITA's Wireless IT Entertainment conference in San Francisco. In this interview on our sister...

Mark Kaplan is one of leading mobile marketers in the US, recently giving the keynote speech CITA's Wireless IT & Entertainment conference in San Francisco. In this interview on our sister site IF, he talks about the opportunities mobile marketing presents to brands and the risks and threats created by the tactics of providers and agencies that make the sector look more like the Wild West.

IF

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