Jonathan Ive, the man responsible for the iconic design of the iPod and iMac, has been interviewed by the UK's Daily Telegraph. Ive's aim at Apple is to make technology...

Jonathan Ive, the man responsible for the iconic design of the iPod and iMac, has been interviewed by the UK’s Daily Telegraph. Ive’s aim at Apple is to make technology as useful as possible by making it simple to use.

"What you and I are left to deal with are the things we care about. All of the stuff that makes this technology possible is resolved in a way that doesn’t force you to deal with it. We are left with this gorgeous display. I love the way this solves lots of problems in such a calm and serene way."

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