As first blush this may appear nonsensical. It ain't. And I'm quite serious. To understand this, we have to get back to some fundamental definitions. Definitions that lots of brilliant advertising folks seem to have long forgotten.

Advertising, according to dictionary.com, is

1. The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media.

2. The business of designing and writing advertisements.

3. Advertisements considered as a group: This paper takes no advertising.

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