Mobile Marketing Turns To PSP
Mobile marketers are turning their attention to PSPs. Men's magazine FHM is launching a Sony PSP channel with a free content promotion. It will be launched at the end of the month and users will be offered 10 free content packs to view on their Sony PSP's. The content will feature images, video clips and viral teasers of content from some of FHM.com's most popular offerings including its Championship of Women.
The channel will be used to promote FHM.com and its related mobile phone offering which is currently via network operator portals (Vodafone Live and O2 Activel). And FHM.com also plans to make use of PSP's wireless browsing capabilities to create a browsable version of their site in the near future.