Nike To Shift Advertising To Digital Only?

Nike To Shift Advertising To Digital Only?
Guy Brighton
  • 7 november 2005

Nike will this week launch an integrated mobile, online and video
podcasting push, for its latest football boot range Ronaldinho Tiempo
Legend, the NMA reports. Video of footballer Ronaldinho’s training
session will only available via digital channels. There will be no
above-the-line media spend for the campaign.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.