Nike will this week launch an integrated mobile, online and video podcasting push, for its latest football boot range Ronaldinho Tiempo Legend, the NMA reports. Video of footballer Ronaldinho's training...

Nike will this week launch an integrated mobile, online and video podcasting push, for its latest football boot range Ronaldinho Tiempo Legend, the NMA reports. Video of footballer Ronaldinho's training session will only available via digital channels. There will be no above-the-line media spend for the campaign.

According to Nike lead global producer David Reti, the company is increasingly doing digital-only work. "It's all driven by the idea, so if suitable we'll do just digital," he said.

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