Participant Marketing: Levi’s Antidote
Levi’s Antidote is a cross-media content platform and program built around young people’s interests and the increasing indie publishing phenomenon (zines) driven by the Internet over the past few years. Antidote uses grassroots content and events, driven by where young people get together in their passion communities. SMLXL, Ypulse and Collaborative Marketing have both good thoughts on this campaign.
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