Podcasting – Just Clever Branding?

Podcasting – Just Clever Branding?
technology

Why all the hype? Seriously? Apparently the podcast is a 'mainstream medium in the making' but why? A podcast is simply an mp3 file delivered via RSS, except it isn't...

Henry Lambert
  • 21 november 2005

Why all the hype? Seriously? Apparently the podcast is a ‘mainstream medium in the making’ but why?

A podcast is simply an mp3 file delivered via RSS, except it isn’t anymore. This has, in the past, always made it a bit confusing and a techie only medium. However, since iTunes 6 every time you open your computer jukebox you can just choose the podcast you want to listen to and download it. Easy peasy.

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