Floyd Hayes from Cunning emailed us to give us his POV on the latest PSP Graffiti campaign in the US.
I spotted more Sony PSP “kids” graffiti off Bedford Avenue in Williamsburg. Sony's brandalism is all well and good but am I the only one who finds these characters creepy? The artists have used a legal graffiti space usually housing street-art from the Tats Cru. Their Hummer H2 ad lasted all of 2 minutes before “No Blood For Oil” was sprayed all over it.
Anyway, last night I spotted these stickers in a bar in Bushwick. I'm sure marketeers will call them “self-propagating off-line viral mechanics.” Whatever, stickers are always a good move for a brand like the PSP.