Sci Fi Channel Lost Sock Promotion
Tens of thousands of ‘lost-sock’ posters have hit the streets and laundries of New York City in a campaign to find 130,000 lost socks. 130,000 “lost socks” being placed into service wash bags. This is a poster we saw in Williamsburg (click to enlarge) – it has the words ‘Nothing Stays Lost Forever’ and points people to a website with a game where you can win an XBOX 360, a plasma telly and speakers. The campaign promotes the Bermuda Triangle TV show on the TV channel.