Having been remarkably absent from Arab popular culture, the music video is now creating a stir and even setting trends in Arab culture. An article in the FT looks at...

Having been remarkably absent from Arab popular culture, the music video is now creating a stir and even setting trends in Arab culture. An article in the FT looks at how these videos – starring mostly attractive young women like Nancy Ajram – are narrative-heavy videos like mini-movies demonstrating the latest trends in fashion, cars and interiors:

These new stars are trendsetters in Arab society; their videos act as handbooks for young Arab women unsure of what to wear, which make-up to buy, which colour to dye their hair. And they have proved so popular that even older, more traditional performers in their forties are following suit…. It is rumoured that these singers secretly compete to see who can produce the sexiest, most provocative videos; some even admit that they have had cosmetic surgery.

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