Site Visit: Pop Burger Bar
The idea: A fresh take on fast food. Description: Restaurateur Roy Liebenthal and designer Ali Tayar’s brought fast food to modern life with their new concept. Pop Burger sells fast food: Burgers, hotdogs, onion rings, and fries – the place smacks of healthy simplicity. After dark a fully qualified NYC cocktail bar out back serves a lively Meat Packing crowd.