Site Visit: SuperDeluxe

Site Visit: SuperDeluxe
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Over the past year or two though, we've all heard trend forecasters speculate on the return of customization and unique products. But is there anyone new out there really doing...

Dave Pinter, PSFK
  • 4 november 2005

Over the past year or two though, we’ve all heard trend forecasters speculate on the return of customization and unique products. But is there anyone new out there really doing it as their core business? On a somewhat obscure section of Chrystie Street in NYC somewhere between Nolita and the Lower East Side, SuperDeluxe is one of the best new examples of this trend. IF recently found the shop completely by accident and stopped in for a look.

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