Sony & Luella Merge High Fashion With Hi-Tech

Sony & Luella Merge High Fashion With Hi-Tech
technology

To celebrate the union of high tech and high fashion, Luella Bartley created a limited edition laptop bag, designed exclusively for Sony VAIO® notebook PCs that also appeared on the...

Guy Brighton
  • 7 november 2005

To celebrate the union of high tech and high fashion, Luella Bartley created a limited edition laptop bag, designed exclusively for Sony VAIO® notebook PCs that also appeared on the runway.

"From product engineering to color and design, consumer electronics are now personalized and incorporated into wardrobe and style considerations, revealing as much about consumer preferences and personality as wardrobes," said Mike Fasulo, chief marketing officer for Sony Electronics. "Women’s influence on consumer electronics is growing rapidly and Sony has made a strong commitment to cater to this segment."

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