Boing Boing points to a new consumer research study that suggests that a shopper may more likely to pick a particular brand when the name contains letters found in the...

Boing Boing points to a new consumer research study that suggests that a shopper may more likely to pick a particular brand when the name contains letters found in the shopper’s own name. According to the study, conducted by researchers at the INSEAD Social Science Research Center in Austria, the phenomenon is known as "name letter branding."

Press Release<via Boing Boing>

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