I’ll Have That One

I’ll Have That One
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Boing Boing points to a new consumer research study that suggests that a shopper may more likely to pick a particular brand when the name contains letters found in the...

Guy Brighton
  • 15 november 2005

Boing Boing points to a new consumer research study that suggests that a shopper may more likely to
pick a particular brand when the name contains letters found in the
shopper’s own name. According to the study, conducted by researchers at
the INSEAD Social Science Research Center in Austria, the phenomenon is
known as "name letter branding."

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