Top Swedish trends blog Manolo.se has sold a stake of itself to the largest daily newspaper in southern Sweden, Sydsvenskan. The blog will become part of the newspapers strategy to...

Top Swedish trends blog Manolo.se has sold a stake of itself to the largest daily newspaper in southern Sweden, Sydsvenskan. The blog will become part of the newspapers strategy to sell adverts in smaller and more effective channels. Jenny Holmstedt who willl become the chairman of the board told us, "We’re looking forwards and are always searching for new concepts, formats and channels. Manolo is interesting because they have managed to gather an attractive target group in an innovative way."

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