Volvo builds a hot rod??

Volvo builds a hot rod??
Innovation

Most serious car folks know that the beginning of November means one thing, SEMA. The Specialty Equipment Market Association show in Las Vegas is the worlds largest collection of automotive...

Dave Pinter, PSFK
  • 7 november 2005


Most serious car folks know that the beginning of November means one thing, SEMA. The Specialty Equipment Market Association show in Las Vegas is the worlds largest collection of automotive aftermarket parts manufacturers and customizers. The show is about pimping rides on a galactic scale, and is only open to those in the trade. Manufacturers who want to be in the spotlight at SEMA need to do something big as there are always brand new cars from the nations best customizers on display. This year it seems an unlikely name has stolen the show….Volvo. My guess is that your reaction is the same as mine…are they crazy?

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