Whirlpool have a podcast series fosusing on new technology for the time-starved american family member. Digital Hive listened to them and said:
They give them information and content of VALUE that educates and empowers. (Certainly a helluva lot more engaging than talking about dishwashers.) Great demonstration of how a consumer-products company is going beyond a product message to position themselves as a resource who understands and values their customers.
Whirlpool Podcasts Digital Hives