W+K sent us their ‘promo' book the other day that they hope will entice plenty of young aspiring advertising folk to apply to be on of 12 who will go to W+K school. The book visually shows the learnings the 12 chosen students from last year made. The book will only be sent to 250 influencers and trend setters who will be asked to pass they book to someone they thing will be suitable. Hidden in the back is the sealed instructions on how to apply for the school

We realised later that we weren't one of the 250 – but we still got a book with a special sealed envelope in the back. Who wants it?? Be a little interesting if you ask, yeah?

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in