In Brief

Stretchy fabric ceiling...check. Molded MDF panel wall...check. Swoopy fixtures and seating...check. High tech foot measuring thing-a-ma-jig...check. A lot of these elements have shown up individually in other retail concepts recently....

Stretchy fabric ceiling…check. Molded MDF panel wall…check. Swoopy fixtures and seating…check. High tech foot measuring thing-a-ma-jig…check. A lot of these elements have shown up individually in other retail concepts recently. Walk into the new Fila shop at Madison and 44th and this is exactly what you’ll see. Is it creative zeitgeist or Fila putting them into a cohesive statement?

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