Alternative Reality Games – the increasingly popular outdoor games that are played with teams and technology – is beginning to use fashion as a way of giving clues to help solve a victim's untimely demise.

The makers behind ARG game Poor Richard have printed clues in garments sold in hipster boutiques in LA and New York City. The games normally rely on tips given in hidden messages in movies, websites, emails, faxes and IMs – but Poor Richard will be the first to use fashion as well.

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