The December newsletter from TrendWatching provides a refreshing, frank and exhilarating guide to spotting trends. The newsletter follows TW's tour of the world where they have been preaching the same message. TW says:

"Let's face it, the art of trend watching often isn't particularly academic. A mix of curiosity and open-mindedness, and a fascination with manifestations of the (seemingly) new will get you a long way.

And subsequently applying your findings and spottings and turning them into new goods, services and experiences for, or even better, with your customers is more about creativity and guts than about endless studies and number crunching."

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