In an attempt to reach influencers, the vintage car rental company Classic Car Club held an evening in New York’s SoHo house where they invited friends, tastemakers and the press to relax and wind-down with a ScaleEletrix grand challenge.

Guests were offered the chance to win free rental of a Ferrari for a year by recording the best time on the track. Classic Car Club set up two tracks and offered cocktails while the plasma screens flickered images of a golden era of motoring. We met graffiti artists, PR girls, bankers and all sorts. Big impact brand experience, small budget required. (Although, we did think their goodie bag could have been better!)

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