Tired of those people who are always talking about CSR as ‘thinking outside the box'—for me there isn't even a box (because at some point you're going to have to get back in to deliver).

I'm tried of the mainstream CSR debate being about ‘environmental-practises', ‘sustainable-outsourcing' and ticking those boxes which demonstrate doing just that (all noble, worthy and which has my total support), but the ‘community-investment' part of that equation is usually the bastard child in most discussions.

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