Cut & Paste Journalism: NetImperative Spits Out Suspect Nielsen Findings

Cut & Paste Journalism: NetImperative Spits Out Suspect Nielsen Findings
Advertising

Is it just us or do other folk out there get annoyed by inaccurate reporting and suspect research findings? We suppose that the reason we get a little annoyed is...

Guy Brighton
  • 7 december 2005

So we were also going to go into a big tirade about the Nielsen findings too
but we thought we’d just list a few of the highlights instead as
there’s more important/fun posts to do (and, btw: we believe you
applied a very scientific methodology but, Nielsen,we just don’t
believe the results. No leading questions there and mis-interpreted
results, no?):

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.