Cut & Paste Journalism: NetImperative Spits Out Suspect Nielsen Findings
Is it just us or do other folk out there get annoyed by inaccurate reporting and suspect research findings? We suppose that the reason we get a little annoyed is...
So we were also going to go into a big tirade about the Nielsen findings too but we thought we’d just list a few of the highlights instead as there’s more important/fun posts to do (and, btw: we believe you applied a very scientific methodology but, Nielsen,we just don’t believe the results. No leading questions there and mis-interpreted results, no?):Half of UK online shoppers will resell Xmas gifts One in five women will get increase their money for Christmas shopping through selling online Two thirds of online UK shoppers will buy through Brit retailer Tesco. One in five online shoppers will purchase some form of holiday as a gift
Makes you wonder if they just asked their tech dept.