DifFferent Inputs For Different Outputs

DifFferent Inputs For Different Outputs
Guy Brighton
  • 15 december 2005

For no matter how talented, the ignorant cannot produce the big idea. The quality of our imagination hinges on our pool of knowledge. Creativity is about choosing from 30 times more material than we can use. It is also about gaining insights from other worlds; analyzing conventions and disrupting the rules; finding new ways of expression; and keeping an open, playful mind in order to identify the big idea.

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