Direct Response Comes To Podcasting
Finally worked out how to get a podcast organised for your brand/agency/self? Well, it's not enough. Sorry guys – you're going to have to make it enhanced with imagery, chapters and links. As the podcast plays, you can make different images appear for each ‘chapter' you create. Your podcast could even reference the images.
But here's the clever part – your podcast could have links in it and if your audience is listening via iTunes, they can click through – whenever you remind them to check the link!