Why do some Fortune 500 companies blog and others don't? Chris Anderson and Doc Searles have asked why companies such as Microsoft, Sun and GM blog whilst others, such as...

Why do some Fortune 500 companies blog and others don’t? Chris Anderson and Doc Searles have asked why companies such as Microsoft, Sun and GM blog whilst others, such as Apple, Intel and Toyota don’t. They hypothosised that the companies that blogged were often those that had less coherent and successful corporate messaging that those that didn’t.

In order to test this theory Chris Anderson and Ross Mayfield have created a Wiki of Fortune 500 companies that blog and those that do not in order to see if blogging corporations have performed more poorly than non blogging corporations.

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