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Why do some Fortune 500 companies blog and others don't? Chris Anderson and Doc Searles have asked why companies such as Microsoft, Sun and GM blog whilst others, such as...

Henry Lambert
  • 30 december 2005

Why do some Fortune 500 companies blog and others don’t? Chris Anderson and Doc Searles have asked why companies such as Microsoft, Sun and GM blog whilst others, such as Apple, Intel and Toyota don’t. They hypothosised that the companies that blogged were often those that had less coherent and successful corporate messaging that those that didn’t.

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