In Brief

Actually Squidoo, but we like to big things up. Anyway, marketing ideas fella Seth Godin is behind a site called Squidoo where folk come together and make lenses where they...

Actually Squidoo, but we like to big things up. Anyway, marketing ideas fella Seth Godin is behind a site called Squidoo where folk come together and make lenses where they leave their details and favorite RSS feeds. The site blurb says:

Squidoo is a co-op run on behalf of its members, the Lensmasters. We have built an online platform that makes it easy for anyone to build lenses on topics they are passionate about. These lenses help you find a unique, human perspective on things that interest you… fast. Not only can Lensmasters spread their ideas, get recognized for their expertise, and send more traffic to their Web sites and blogs—they could also earn royalties.

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