In a detailed review of the brand Nancy Boy, JT of PSFK gives us a glimpse into the importance of the brand’s blog in the company’s sales strategy:

Eric’s blog is on par with the best blogs out there… far from corporate, it’s clear he puts his heart and soul into Nancy Boy. We spoke at length about his sort of backward business model. The stores, soon to be “store” again, are meant to showcase the products and act as a gateway to the web. Not the other way around.

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